Up to 145% more B2B sales with the new ecommerce for Woda dla Firmy brand.
Client
Woda dla Firmy
Product
Ecommerce
Overview
The Client
Woda dla Firmy is an exceptional brand. Not only does it produce the best-tasting water we have ever had, but it does this via a B2B model! By guaranteeing delivery times, availability, prices, and freshness, Woda dla Firmy has redefined how large companies order water.
Why us?
This type of brand requires an effective ecommerce tool that makes ordering water easy and convenient for busy customers. It also requires clear communication that helps potential customers make the right decision by purchasing water from a Woda dla Firmy store.
Challenge:
Ineffective brand and product value communication with target customers.
Inadequate product presentation on the website.
An unfriendly purchasing process.
Technical difficulties that limit the flexibility of the ecommerce system.
Inconsistent website style and lack of acceptable UX practices.
Solution:
Partially rewritten content based on communication strategy better reflects the brand's values, differentiates the brand from its competitor’s products, and focuses on B2B communication.
Better product preview that includes filtering and categorization.
Simplifies the purchasing process by implementing the "Order again" option.
Flexibly built ecommerce serving as a business tool.
Design System and custom UI design for every view.
Project in numbers
(Source: Google Analytics / Comparative analysis of corresponding periods of the year before and after implementing new ecommerce)
145%
more direct ecommerce sales
55%
lower bounce rate
40%
shorter purchasing time
49%
faster page load
18%
lead-magnet conversion rate
Design
Case study summary
We have a proven track record affirmed by client feedback.
Our new store website, designed and implemented by Uxtivity, gave us an immediate 145% sales increase in this channel. Moreover, they fully understood our needs, communicated professionally, and stuck to the project implementation timeframe. We give them a 5-star rating and are very happy with our continued cooperation.
Karol Góralski
Co-owner / CEO wodadlafirmy.pl sp. z o.o.
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