UX Review for Ecommerce
UX Audit
Case Study
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UX Review for Ecommerce
UX Audit
Case Study
Contact us
Get free Ebook
Case Study

Up to 145% more sales with the new ecommerce for B2B brand producing bottled water.

B2B manufacturer


The Client
This bottled water producer is an exceptional brand. Not only does it produce the best-tasting water we have ever had, but it does this via a B2B model! By guaranteeing delivery times, availability, prices, and freshness, it has redefined how large companies order water.
Why us?
This type of brand requires an effective ecommerce tool that makes ordering water easy and convenient for busy customers. It also requires clear communication that helps potential customers make the right decision by purchasing water from a Woda dla Firmy store.
case study challenge


Ineffective brand and product value communication with target customers.
Inadequate product presentation on the website.
An unfriendly purchasing process.
Technical difficulties that limit the flexibility of the ecommerce system.
Inconsistent website style and lack of acceptable UX practices.
case study solution


Partially rewritten content based on communication strategy better reflects the brand's values, differentiates the brand from its competitor’s products, and focuses on B2B communication.
Better product preview that includes filtering and categorization.
Simplifies the purchasing process by implementing the "Order again" option.
Flexibly built ecommerce serving as a business tool.
Design System and custom UI design for every view.

Project in numbers

(Source: Google Analytics / Comparative analysis of corresponding periods of the year before and after implementing new ecommerce)
more direct ecommerce sales
lower bounce rate
shorter purchasing time
faster page load
lead-magnet conversion rate


case study ecommerce design

Case study summary

We have a proven track record affirmed by client feedback.
Our new store website, designed and implemented by Uxtivity, gave us an immediate 145% sales increase in this channel. Moreover, they fully understood our needs, communicated professionally, and stuck to the project implementation timeframe. We give them a 5-star rating and are very happy with our continued cooperation.
Co-owner / CEO

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