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Where Ecommerce Profit Really Comes From

Ecommerce is getting pulled in two directions at once. On one side: TikTok Shop is expanding across Europe and discovery ecommerce is accelerating. On the other: big players like Walmart are proving that “agentic shopping” can lift AOV - but most stores still don’t even nail the basics of cart and checkout upsells.
4
 min. to read /
June 19 2026
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