Ecommerce CRO audit

An ecommerce CRO audit you can act on this week, not file in a drawer.

You have traffic. It isn't converting the way it should.

Our ecommerce CRO audit shows you where your store loses sales, why users drop off, and what to fix first. Backed by real user data, not opinions.

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- trusted by over 100+ Brands in US and Europe

Sound familiar?

You can see users leaving. You just can't see why.

The analytics show the drop-offs. People land, browse, add to cart, then vanish. You know something is wrong in the funnel, but the data tells you that it happens, never why. So every fix is a guess.

Every week those leaks stay hidden, you lose revenue you already paid to acquire. Flying blind is the most expensive way to run a store.

Traffic, but weak conversion

The visits are there. The sales aren't, and the gap keeps widening.

Drop-offs you can't explain

You see where users leave in analytics, but not the reason behind it.

Burned by past audits

Thick reports, dozens of generic notes, no real impact, and a nudge to buy more services.

Abandoned carts and on-page confusion

Rage-clicks, unclear product pages, checkout friction, the leaks you can feel but can't pinpoint.

An audit that ends in action

Not a diagnosis you pay for twice. A starting point for growth.

Most audits hand you a document and a bigger to-do list. Ours hands you a prioritized plan you can start this week. We don't grade your store to sell you the next thing. We find the highest-leverage fixes and tell you what to do first.

We don't stop at heuristics and best practices. We ground every finding in evidence: your analytics, real session recordings, and how users behave on your store.

Prioritized quick wins

The top 3-5 fixes you can implement immediately, ranked by impact.

Evidence, not opinion

Findings backed by user data, not just an expert's checklist.

Action, not a drawer

A report built to be used in an hour, not filed and forgotten.

Ecommerce CRO audit scope

What is included in your ecommerce UX audit

A complete ecommerce UX audit and CRO analysis run by UX experts, marketers and copywriters, combining data and human judgment:

Analytics analysis

Google Analytics reviewed to confirm macro bottlenecks across your whole traffic and surface hypotheses to test.

Hotjar heatmaps & recordings

Behavior patterns your customers don't even know they have, seen as if through a lens.

Cognitive walkthroughs

A UX expert retraces real user journeys to find the bottlenecks on the road to conversion.

Heuristic evaluation

40+ specially chosen metrics from our proprietary 5D research method.

Copywriting & content analysis

Content treated as part of UX: which words help the sale, and which get in the way.

Actionable summary + review meeting

A Notion report plus a walkthrough video and a one-hour call with the audit's author.

Ecommerce CRO audit process

From store access to a prioritized CRO roadmap

01 Brief, access & tracking setup

You share the context, goals and access to your store and analytics. When needed, we help set up Hotjar so the audit is based on real behavior.

02 Analytics review

We look at the macro numbers first, from traffic and product pages to cart and checkout, to see where the funnel leaks.

03 Behavior research

We review heatmaps, recordings and cognitive walkthroughs to understand why people hesitate, rage-click, abandon or miss the next step.

04 Heuristic, UX & content analysis

We evaluate the store with our 5D methodology, 40+ selected metrics and a copy/content review, because the words are part of the user experience.

05 Prioritized CRO roadmap

We turn findings into a clear Notion report with scoring across 5 areas, top 3-5 quick wins and developer-ready recommendations.

06 Walkthrough & next actions

You get a video walkthrough and a one-hour meeting with the audit's author, so your team knows exactly what to fix first and why it matters.

Why choose Uxtivity

What makes our ecommerce CRO audit different?

Actionable and prioritized

You leave with the 3-5 fixes that matter most, with clear instructions, not 80 generic notes.

Evidence-based

Conclusions are backed by user data and research, not heuristics and best practices alone.

Content counts as UX

We audit your copy too, because the words on the page decide as much as the layout.

GA + Hotjar together

Macro bottlenecks from analytics, plus the micro behavior patterns clients never see.

A fast entry into action

The audit is a starting point for optimization, not a diagnosis that only leads to more invoices.

Transparent by design

Open methodology and scoring criteria, so you trust the findings and can defend the priorities internally.

Growth you can measure

Real ecommerce audit case studies, backed by data

Testimonials

Don't just take our word for it

Brands that commit to a structured experimentation process see measurable growth - not assumptions, not slide decks, not vanity metrics. Real conversion improvements, tied to real revenue.

Your UX Audit covered all the aspects I had doubts about and all your comments are very refreshing for me. Overall the thoroughness of this report makes me feel that I got at least 2x more than I expected.

As for me - this is absolutely the best and most useful UX report I have worked with.

Marius Marcak

B2B Marketer

UX Audit that we received was extremely effective. The recommendations provided were precise and tailored to our needs.

Implementing them has resulted in a significant increase in inquiries, which had a direct impact on our results.

Bartholomew Przybyłko

CEO
Cell-Tech®

Uxtivity performs useful audits, supporting the effectiveness of my Clients' internet projects.

Recommendations for improvement are based on practical examples and clear guidelines for implementation. I recommend it to any company that wants to make sure that their digital project meets the needs of its users.

David Witych

Owner & CEO
Webmetro

Uxtivity offered us fresh ways to look at our CRO issues and provided an outstanding review of our site and the challenges he and his team were seeing.

It was a HUGE eye-opener for us as a company and has helped us to improve since the moment we started speaking with the Uxtivity Team.

Tim Stolkey

Ecommerce Director
SEE Eyewear

Uxtivity work was always very well received and quickly became integral to the brand’s character.

Over the years, Uxtivity has become our partner of choice and a trusted advisor to the company. Their dedication ensures quality results that any company will benefit from.

Maciej Łosiński

Product Owner

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FAQ

Everything you want to know about the ecommerce CRO audit.

What is an ecommerce CRO audit?

An ecommerce CRO audit is a structured review of your store that identifies why visitors don't convert and what to fix first. It combines analytics, session recordings, heuristic evaluation and content analysis to turn drop-offs into a prioritized action plan.

What's the difference between a CRO audit and a UX audit?

Less than the labels suggest, in practice most agencies use both. What actually matters is the methodology and the deliverables behind the audit. We call ours a CRO audit because everything is anchored to conversion and revenue, the ecommerce outcomes you care about, not usability in the abstract.

What do I get at the end?

A prioritized Notion report, a scoring across 5 areas, developer-ready recommendations, a walkthrough video, and a one-hour call with the author.

How fast will I see recommendations I can use?

The report is built so you can plan and implement the first fixes within an hour of reading it.

How long does the audit take?

Usually one to four weeks. It takes longer for low-traffic stores, where we need more time to gather enough behavioral data.

What do you need from me?

Access to your analytics and store, the Hotjar tracking code installed, and a completed brief.

Does it work for low-traffic stores?

Yes, but with less traffic we lean more on heuristics, walkthroughs and user testing, and give the data more time to build up.

Do you implement the fixes?

Not in the audit itself. The audit tells you what to do; implementation and ongoing optimization are part of the Ecommerce Growth program.

Is this just heuristics and best practices?

No. We use heuristics, but every priority is backed by your analytics and real user behavior, not generic checklists alone.

Who is this for?

Stores with real traffic but weak or stagnating conversion, or anyone who wants to verify a store's or landing page's selling power before investing further.

Ready to see where your store loses sales?

Stop guessing why users don't buy. Get an audit that ends with a plan, not a PDF.

Start with a free review. We'll show you where the biggest leaks are, then map the full audit if you want the complete picture.